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Welcome

Shelley-Ann J. West is a consultant, trainer and user experience designer.  She has over 13 years experience working with technology. Here are a few things you should know about her:

  • She knows how to make technology easy to understand and to use
  • She loves to mindmap
  • She see patterns in almost everything…so don’t interrupt her during a good story. She’ll go off on a tangent about something else.
  • She laughs a lot

And she draws too!

View Shelley’s Art Work


IBM Smart Market

Shelley worked as part of a team at Digitas on launching this new website for IBM in her early days in the advertising agency world. It was launched in both India and the United States.

IBM Smart Business is a new, easier way for small and midsize organizations to find, buy and manage all of the applications they need to run a smarter business.

Role: Wireframes, Functional Specifications, Process flows, and Technology research

Visit the site.


Toviaz and the Your Way Plan

Toviaz Home page

Toviaz.com and Toviazyourway.com were sites that Shelley worked on for Digitas Health. They were for a new overactive bladder (OAB) drug – Toviaz  from Pfizer. The sites launched in early 2009.

Role: Functional Specifications, Graphical Specifications


C.A.N.E – Summary

caneouterA portable navigation and orientation system to assist visually impaired people to navigate unknown territories in real-time. This project was a finalist for the Society of Hispanic Professional Engineers (SHPE) 2002 Technical Paper Competition in The Post Baccalaureates category (Sponsored by Intel)
Role:

  • Initial concept
  • Collaborated to develop the interface
  • Background research on Global Positioning and other relevant technology

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American Express Wishlist 2008

Wish certificate - time is wrongThe Wishlist program from American Express offers limited quantities of some of the most sought-after items at incredibly low Cardmember-only prices, as well as hand-picked products with great savings. The program usually ran twice a year: in the spring and during the winter holiday season. It now runs daily over at dailywish.com.

Role for 2008 winter campaign:

  • Functional specifications
  • Test scripts
  • Design testing

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Services

Shelley-Ann helps individuals and businesses. She offers one hour consulting calls, group training, does on site contract and remote work.

Testimonial

Shelley-Ann did a phenomenal job for me while I was Director of Technology at Gen Art. We brought her on to work on our website redevelopment and redesign project and she delivered above and beyond what was asked of her. She was diligent, punctual, detailed and a joy to work with! - Sam Nouri

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