I’m an avid reader and I tend to collect quotes as I read. Below are some of interesting quotes that I’ve read recently around the topic of user-centered design.

Customers don’t relate to anonymity on your part or theirs. If you want to differentiate yourself based on personalized service, you need to be prepared to interact with customers — even millions of them — as individuals. – Patricia Seybold and Ronni Marshak, Customer.com

An enterprise gets smarter and smarter with every individual interaction, defining in ever more detail the customer’s own individual needs and tastes. – Don Peppers and Martha Rogers, Enterprise One to One

There is no artifice as good and desirable as simplicity – St. Francis de Sales

Your audience is one single reader. I have found that sometimes it helps to pick one person — a real person you know, or an imagined person — and write to that one. – John Steinbeck

If you have an unhappy customer on the Internet, he doesn’t tell six friends, he tells 6,000 friends. – Jeff Bezos, Amazon.com

Jeff Bezos, is absolutely right, he should know people were in an uproar not to long ago on Twitter about something his company supposedly did.

The Internet has given us all a voice. But who is listening?