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The creative is the place where no one else has ever been. You have to leave the city of your comfort and go into the wilderness of your intuition. What you’ll discover will be wonderful. What you’ll discover is yourself. – Alan Alda

I’ve read a lot about personal branding, frankly that is just a new term for something we do everyday…. marketing ourselves. Most people hate marketing for a variety of reasons. They feel that there is something bad about it. But we sell ourselves everyday. For example, when we’re trying to impress that new guy or girl we think is cute or get that job we want so badly.

Everyone has something special about them but it is only when we truly embrace our uniqueness that we excel in our personal and professional lives. If we hide what makes us special so that we are accepted by others we tend not to get the results we expect.

Whether you’re building a new website, launching some other product or deciding what you want to be known for, start by figuring out what makes you unique. People will remember what you stand for much quicker.