What exactly IS Neuromarketing? The simplest answer is that it is where brain science and marketing meet.

The puffspeak for what Neuromarketing is goes something like this -

Neuromarketing:
A technique that measures how consumers will react to brands and advertising. The brain is mapped, using functional Magnetic Resonance Imaging to record conscious and subconscious responses to advertising, products or brands.

So why would anyone care about this emerging field?

Well in this economy getting people to spend on anything is tough. Most people have been hard hit buy the recession and if they are going to spend money on a product/service the value add has to be apparent or they aren’t going to buy.

There are three parts to the brain -

The new brain that thinks. It processes rational data. The middle brain feels. It processes emotions and gut feelings.The old brain decides. It takes into account the input from the other two brain, but the old brain is the actual trigger of decision

Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain

The old brain makes all the decisions regardless of how advanced we are as a society. In a recession people are more likely to think more carefully about what product/service they buy. However, if the product/service you are selling fulfills a need they will buy regardless of the economic climate.

Resources to learn more about Neuromarketing:
Martin Lindstrom
The Brain: Marketing To Your Mind
neurosciencemarketing.com/blog/
Neuromarketing Ning Group