What exactly does it mean for a site to be human-centered?

It means that you don’t have to look at the site and wonder what it is supposed to accomplish. What am I supposed do now?

A site that leaves you wondering why hasn’t achieved it’s goal. The action should be so bright you need to wear shades to not know what you’re supposed to do.

What story does a site/product tell? Is it clear? If it isn’t how can you fix it? Sit down and ask yourself what your audience might think.

Do a “What’s in it for me” a.k.a WIIFM analysis to see what your audience thinks your site is. If it fails that test you know you need to rework your site.

Your message isn’t clear.

Not to worry you can fix it. Put yourself in the position of what your potential visitor is looking for and why they are coming to your site. Make up a little story about what you want your visitor to do and that will help inform your design decisions.