On Monday I wrote about creating my business plan. The next hurdle for me is figuring out what services to offer. Sure, I could offer a ton of services but I’ll get better results overall if I focus. My business plan is created using scrapbook paper, stickers and clippings from magazines.

I currently have services listed on my site but I want to fine tune my offerings. Trying to be all things to all people is not my goal. Being a jack of all trades…master of none isn’t good for the wallet. I would bet that most generalists would agree with me with few exceptions.

A lot of business books talk about how hard it is for people to pick a target market for their services. This I can say with honestly is totally true. You do feel like you are giving up something. But that is a scarcity mentality. You can’t service every single market.

Everyone does not need your services.

So I’m working on narrowing my focus and redefining my strategy. Having it all out of my head and on paper makes the task of work on my business plan that much easier.

Growing a consulting practice without some kind of plan would have been  a waste of time.