Huh? I’m not crazy. I’ve heard that alot. A client wants to add Twitter or Facebook… or whatever social network to their site but they aren’t interested in doing any work. The reasons vary but honestly why bother. It’s like asking someone on a date and then not talking for the entire time.
Why would you care to see them again? You wouldn’t…unless you had lost your mind.
Throw a link to Facebook on the site. Why?
What are you planning to DO once you have a fan page? Does your business really need one? Or rather are you going to do anything useful with it other than talk at your customers.
Or someone gets excited and says “Oh let’s get a Twitter account!”. Again…to what end? I can’t tell you how many meetings I’ve been in where it was obvious that a) the person speaking had never used Twitter b) had no idea what they were talking about and c) had no valid reason other than it sounded cool. On what planet…is something cool if it doesn’t make sense for your business and no one is going to take ownership of it. Waste of time and money.
Some people don’t want to give customers a platform to complain. Well… get real… consumers complain all the time. But people who love you write more good things than bad. Besides if you had a lousy product wouldn’t you want to improve it. When did we get so afraid of criticism? Not everyone is going to like your product or service.
Just a thought.
By not giving your loyal happy customers a place to talk and share their stories you are missing out. Word of mouth is your friend…not your enemy.
Promoting your products or service all day long is not a relationship building activity.
Go have a conversation already…social media is about building relationships, which you cannot do without engagement just being on the network isn’t enough.
Can innovation be reduced to a process? Well that debate has been raging about design thinking for several years. Some think it’s a failure others believe it works. With any process or idea the question ultimately is..does it work? It depends. Not every process works for every situation.
Thinking like a designer can transform the way you develop products, services, processes—and even strategy. ~ Tim Brown
Here are several articles, resources and videos about design thinking. Some are for it, others describe its failures and other discuss what it is and how to use it.
The average American takes about 15 minutes for lunch and usually eat at their desk. Oh and before I forget they don’t stop working while they eat either. What sort of a lunch break is that?
I can’t tell you how many people I’ve met who never leave the office during the work day. People who smoke have a built in excuse to leave the office. Depending on their habit a few times a day and usually with friends. So it’s a social activity.
In a study from 1999 Cornell found that -
Workers who used computer software to remind them occasionally to assume good posture, take short breaks and occasionally stretch do more accurate work and as a result are more productive
Most “traditional” creatives need time away from their desk to come up with ideas. Forcing yourself to sit at a desk to produce usually leads to frustration. Everyone creates something…needs an idea to spark their work.
Go to the gym, a yoga class, take a nap, go on a coffee run with a co-worker or your pet if you work from home but take a break…especially if you’re stuck. No excuses.
The “I don’t have time” is just that an excuse. Make the time to take a break. Your work will improve and so will your mood.
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