Also known as your elevator pitch. I read in Michael Port’s book titled, Book Yourself Solid, that the reason most entrepreneurs fail is that they cannot explain what they do to potential clients. Your job title isn’t what you do either. Telling people I’m a user experience designer results in “huh?! what is that?” even [...]
The creative is the place where no one else has ever been. You have to leave the city of your comfort and go into the wilderness of your intuition. What you’ll discover will be wonderful. What you’ll discover is yourself. – Alan Alda
I’ve read a lot about personal branding, frankly that is just a new [...]
Today I attempted to attend 4 seminars for the second day of Advertising Week. Well I failed in my mission because one of them started and ended late.
The seminars I was actually able to get to were Facebook: Knowing is Better, Speaking 50+ and The Future in 4D: Brands, Communities, Content and Technology.
I missed the [...]
I’m an avid reader and I tend to collect quotes as I read. Below are some of interesting quotes that I’ve read recently around the topic of user-centered design.
Customers don’t relate to anonymity on your part or theirs. If you want to differentiate yourself based on personalized service, you need to be prepared to interact [...]
I read about this ad campaign for Dunkin’ Donuts over at The Adhole featuring Barry Switzer, a famous OU and Dallas Cowboys football coach. The campaign is hilarious. Not sure it will get me to eat more donuts but it made me laugh and it was memorable. It makes me think of Dunkin’ Donuts as [...]
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