I went to Advertising Week a few weeks ago and picked up a booklet produced by Google. The booklet had information about Google’s history but what I found most interesting was their formula for success.

10 things Google has found to be true:

1. Focus on the user and all else will follow
2. It’s best to do one thing really, really well
3. Fast is better than slow
4. Democracy on the web works
5. You don’t need to be at your desk to need an answer
6. You can make money without doing evil
7. There’s always more information out there
8. The need for information crosses all borders
9. You can be serious without a suit
10. Great just isn’t good enough

I love number 9 since I know that to be true but on the other hand you can wear a suit and not be boring. I also think that number 6 is a great goal. I think in recent years Google has come under fire for being a monopoly.

I am inspired to come up with my own formula for success. Acknowledging my current successes will help to create more in the future.

Well despite what big man Google has to say I don’t buy it. People are more interested than ever in making products or services that don’t suck. User-centered design can help do that.