Tag Archive | "research"

What you need to survive going into the field…it’s not just your research plan.

September 12, 2011 No comments yet

Heading out into the field to conduct interviews? Besides a research plan you’ll need other stuff…like food for example. Below is a mindmap to get you started. You might need all or just a few of these items. What does your checklist look like? View/download mindmap on Biggerplate

Advertising Week – Day 2

September 21, 2009 No comments yet

Today I attempted to attend 4 seminars for the second day of Advertising Week. Well I failed in my mission because one of them started and ended late. The seminars I was actually able to get to were Facebook: Knowing is Better, Speaking 50+ and The Future in 4D: Brands, Communities, Content and Technology. I [...]

Groundswell – How do your customers connect?

September 17, 2009 No comments yet

If you are anywhere online these days knowing who you serve is important to your bottom line. Forrest Research has published a book Groundswell: Winning in a World Transformed by Social Technologies that helps you do just that. The book’s key message is that it helps you better understand how social technologies like YouTube, Twitter [...]


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"You have achieved success if you have lived well, laughed often and loved much." - Author Unknown

 

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