Heading out into the field to conduct interviews? Besides a research plan you’ll need other stuff…like food for example. Below is a mindmap to get you started. You might need all or just a few of these items. What does your checklist look like? View/download mindmap on Biggerplate
Today I attempted to attend 4 seminars for the second day of Advertising Week. Well I failed in my mission because one of them started and ended late. The seminars I was actually able to get to were Facebook: Knowing is Better, Speaking 50+ and The Future in 4D: Brands, Communities, Content and Technology. I [...]
If you are anywhere online these days knowing who you serve is important to your bottom line. Forrest Research has published a book Groundswell: Winning in a World Transformed by Social Technologies that helps you do just that. The book’s key message is that it helps you better understand how social technologies like YouTube, Twitter [...]
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