shelley-ann.com: musings in exploring design + business | Tag Archive

Advertising Week – Day 2

September 21, 2009 Comments

Today I attempted to attend 4 seminars for the second day of Advertising Week. Well I failed in my mission because one of them started and ended late.
The seminars I was actually able to get to were Facebook: Knowing is Better, Speaking 50+ and The Future in 4D: Brands, Communities, Content and Technology.
I missed the [...]

Books

Groundswell – How do your customers connect?

September 17, 2009 Comments

If you are anywhere online these days knowing who you serve is important to your bottom line. Forrest Research has published a book Groundswell: Winning in a World Transformed by Social Technologies that helps you do just that. The book’s key message is that it helps you better understand how social technologies like YouTube, Twitter [...]