Neuromarketing
October 25, 2009 Comments
What exactly IS Neuromarketing? The simplest answer is that it is where brain science and marketing meet.
The puffspeak for what Neuromarketing is goes something like this -
Neuromarketing:
A technique that measures how consumers will react to brands and advertising. The brain is mapped, using functional Magnetic Resonance Imaging to record conscious and subconscious responses to [...]
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