How to talk about what you do

Also known as your elevator pitch. I read in Michael Port’s book titled, Book Yourself Solid, that the reason most entrepreneurs fail is that they cannot explain what they do to potential clients. Your job title isn’t what you do either. Telling people I’m a user experience designer results in “huh?! what is that?” even [...]

The 12 Most Persuasive Words in the English Language

If you are trying to get a point across or just have something to share. The following words can help you get your message heard

You
Money
Save
New
Results
Easy
Health
Safety
Love
Discovery
Proven
Guarantee

Use these words wisely. And don’t forget to say “Thank You” when someone does something nice for you, it’s another powerful phrase.

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Neuromarketing

What exactly IS Neuromarketing? The simplest answer is that it is where brain science and marketing meet.
The puffspeak for what Neuromarketing is goes something like this -
Neuromarketing:
A technique that measures how consumers will react to brands and advertising. The brain is mapped, using functional Magnetic Resonance Imaging to record conscious and subconscious responses to [...]