Also known as your elevator pitch. I read in Michael Port’s book titled, Book Yourself Solid, that the reason most entrepreneurs fail is that they cannot explain what they do to potential clients. Your job title isn’t what you do either. Telling people I’m a user experience designer results in “huh?! what is that?” even [...]
If you are trying to get a point across or just have something to share. The following words can help you get your message heard You Money Save New Results Easy Health Safety Love Discovery Proven Guarantee Use these words wisely. And don’t forget to say “Thank You” when someone does something nice for you, [...]
What exactly IS Neuromarketing? The simplest answer is that it is where brain science and marketing meet. The puffspeak for what Neuromarketing is goes something like this – Neuromarketing: A technique that measures how consumers will react to brands and advertising. The brain is mapped, using functional Magnetic Resonance Imaging to record conscious and subconscious [...]