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How to talk about what you do

Shelley — Mon, 23 Nov 2009 06:07:00 +0000

Also known as your elevator pitch. I read in Michael Port’s book titled, Book Yourself Solid, that the reason most entrepreneurs fail is that they cannot explain what they do to potential clients. Your job title isn’t what you do either. Telling people I’m a user experience designer results in “huh?! what is that?” even using the more widely used term “information architect” or “ interaction designer” means nothing to people outside the industry.

So how do you talk about what you do without confusing people?

There is a simple formula to start with “I help…” and what ever it is you do for your target market. Another way according to IIise Benun, author of Self Promotion Online, is to come up with a 10 word blurb in various ways. First by asking the questions “What do you do”, then “For whom” and finally “What do they get”. You then write the blurb from the problem-solving perspective.

Your “who and do what” is an important part of your marketing strategy. If you can’t explain what you do to someone they won’t see any value in your services.

Spending time crafting different ways of explaining what you do to others is important. It helps you focus on who you really want to work with and what your target audience needs to hear in order to trust you.

The 12 Most Persuasive Words in the English Language

Shelley — Sat, 07 Nov 2009 15:38:00 +0000

If you are trying to get a point across or just have something to share. The following words can help you get your message heard

You
Money
Save
New
Results
Easy
Health
Safety
Love
Discovery
Proven
Guarantee

Use these words wisely. And don’t forget to say “Thank You” when someone does something nice for you, it’s another powerful phrase.

Neuromarketing

Shelley — Sun, 25 Oct 2009 18:16:00 +0000

What exactly IS Neuromarketing? The simplest answer is that it is where brain science and marketing meet.

The puffspeak for what Neuromarketing is goes something like this -

Neuromarketing:
A technique that measures how consumers will react to brands and advertising. The brain is mapped, using functional Magnetic Resonance Imaging to record conscious and subconscious responses to advertising, products or brands.

So why would anyone care about this emerging field?

Well in this economy getting people to spend on anything is tough. Most people have been hard hit buy the recession and if they are going to spend money on a product/service the value add has to be apparent or they aren’t going to buy.

There are three parts to the brain -

The new brain that thinks. It processes rational data. The middle brain feels. It processes emotions and gut feelings.The old brain decides. It takes into account the input from the other two brain, but the old brain is the actual trigger of decision

Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain

The old brain makes all the decisions regardless of how advanced we are as a society. In a recession people are more likely to think more carefully about what product/service they buy. However, if the product/service you are selling fulfills a need they will buy regardless of the economic climate.

Resources to learn more about Neuromarketing:
Martin Lindstrom
The Brain: Marketing To Your Mind
neurosciencemarketing.com/blog/
Neuromarketing Ning Group