How to talk about what you do

Also known as your elevator pitch. I read in Michael Port’s book titled, Book Yourself Solid, that the reason most entrepreneurs fail is that they cannot explain what they do to potential clients. Your job title isn’t what you do either. Telling people I’m a user experience designer results in “huh?! what is that?” even [...]

What’s behind Google’s success

I went to Advertising Week a few weeks ago and picked up a booklet produced by Google. The booklet had information about Google’s history but what I found most interesting was their formula for success.
10 things Google has found to be true:

Focus on the user and all else will follow
It’s best to do [...]